{"product_id":"pura-eleganza-v-neck-maxi-dress","title":"Pura Eleganza V Neck Maxi Dress","description":"\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003ePura Eleganza V Neck Maxi Dress\u003c\/strong\u003e is a refined expression of purity and coastal sophistication. Crafted within the Pure Marella range, this piece blends soft femininity with sculptural simplicity, creating a silhouette that feels serene, elegant and beautifully intentional. The V neckline frames the body with gentle clarity while the lace detailing and flowing movement bring a sense of calm, ocean‑kissed grace. Its lightweight fabric offers breathability and comfort, designed for warm days, coastal gatherings and moments where natural white feels timeless and effortless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePura Eleganza reflects the Pure Marella philosophy of clarity, purity and slow fashion values, honouring the artisanal craftsmanship at the heart of Mermaid Couture. Every detail is considered, creating a piece that feels both ethereal and grounded.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntricate designed pattern \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlattering flowy silhouette \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eV-neck neckline \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCinched waist\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft 100% cotton \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight and breathable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for special occasions or slow summer days\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eCare: \u003c\/b\u003eOur\u003cstrong\u003e Pura Eleganza V Neck Maxi Dress\u003c\/strong\u003e is made of breathable material that can be machine washed but we always recommend washing special garments with detailed dye print, beading or stoning separately in a garment bag and on a gentle wash or by hand. Please do not tumble dry. \u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEach garment is thoughtfully made, steamed and quality‑checked before posting, ensuring your piece arrives ready to wear and beautifully presented.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eFit: \u003c\/b\u003eOur model is an Au size 8 and wears our S\/M.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor a refined coastal pairing, style Pura Eleganza with gold earrings, soft waves and a woven summer clutch to complete the pure ocean mood.\u003c\/p\u003e","brand":"Isabella Wholesale","offers":[{"title":"S\/M (8 to 10) \/ White","offer_id":50525775397003,"sku":"RD0097","price":120.0,"currency_code":"AUD","in_stock":true},{"title":"M\/L (10 to 12) \/ White","offer_id":50525775429771,"sku":"RD0097","price":120.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/4278\/1323\/files\/StillsWithModelsMC-2026-09-25T173633.729.jpg?v=1790321818","url":"https:\/\/mermaidcouture.shop\/products\/pura-eleganza-v-neck-maxi-dress","provider":"Mermaid Couture","version":"1.0","type":"link"}